Rift Valley

PROJECT

Wine Packaging

OBJECTIVE

Redesign an existing wine company’s logo and packaging. It must in some way represent the company’s back-story, culture, and mission.The label designs need to work as a visual system.

APPROACH

The brand Rift Valley, a winery located in the Rift Valley of Ethiopia in East Africa. As a region unknown for their wine, the mission was to bring it up to par with the Italian, French, and Californian wines of the world. Tribal patterns and colors based off the local culture, mixed with primitive illustrations of the wildlife assist in the overall appeal of this wine company and their image.