EMBO

PROJECT

European Molecular Biology Organization Brand Refresh

OBJECTIVE

Refresh the current logo to be more relevant to today’s audience, technology, and mission. Recreate a cohesive visual system to support the refreshed logo and new website.

APPROACH

Analyze current visual styles and compare to other brand competitors. Create something entirely fresh, modern, and clean that makes EMBO stand out as an expert, approachable, and ambitious organization that it is. Use bold colors, much white space, personable photography, and scientific textures, a new personality was brought to life— a personality that best represents everything EMBO stands for.