Guild

PROJECT

Retail Store

OBJECTIVE

In a group of six, create a unique theme for a retail store located in a particular location that will be acquired by a parent company. The theme of the store should carry across various sub-brands. 

APPROACH

The theme of the store was handmade goods created by locals. The location we selected was the Pearl District in Portland, Oregon. After doing a thorough amount of research on handmade goods, it was determined that items sold by stores that provide such products are often meant as gifts. Of all the sub-brands, I put my focus on the line of entertainment for different age groups.