Novobrush

PROJECT

Original Brand and Identity

OBJECTIVE

Come up with an original product or service idea that can help solve a problem. The brand must be pitched to a parent company, with a clear and distinguished connection between the two. 

APPROACH

The idea was to create a new sustainable and innovative toothbrush collection for the parent company, Tom's of Maine. The toothbrushes are designed so the handle is something you keep. The bristles are compostable and replaceable. Made from reused plastic from the ocean, every toothbrush is unique and beautiful.The stylish look of the brushes make people want to improve their oral hygiene.