Five Keys

PROJECT

School Branding

OBJECTIVE

Create a new identity for a charter school that supports the education of underprivileged inner city students and adults. their new appearance must look reputable and trustworthy.

APPROACH

Once the new logo was selected to move forward, eight students collaborated to make Five Keys Schools and Programs look like a positive, approachable, and reputable company. The new brand is meant to inspire the students to work hard, the staff to dedicate themselves, and to encourage investor contributions.A style-guide was created to allow for more efficient design tasks in the future.  In order to increase staff and student productivity, it was essential to organize and reformat their existing materials.